CAITLIN DOHERTY
Caitlin Doherty Joins Erikson Audio as Vice President Erikson Audio has appointed Caitlin Doherty as its vice president . A veteran of the pro audio industry , Doherty comes to Erikson after a 10-year stint at SFM , where she served as the project manager for lighting before ascending to the role of audio brand manager , and subsequently taking up the mantle as brand management manager for the company at large . Additionally , Doherty holds a Bachelor of Music , as well as a master ’ s degree in sound recording , from McGill University .
“ We are very excited to welcome Caitlin as the Erikson Audio vice president ,” JAM Industries Senior VP Jeff Carman says . “ Caitlin ’ s passion for leadership and product strategy as well as her go-to-market , sales , and marketing experience in audio distribution make her a huge asset to the division .”
“ I ’ m honoured to join the Erikson Audio team as vice president and it ’ s a privilege to work with such dedicated individuals ,” says Doherty . “ I look forward to contributing to the growth of the division in a rapidly-changing industry that I am well acquainted with .”
For more information , contact Erikson Audio : 514-457-2555 , info @ eriksonaudio . com , www . eriksonaudio . com .
SFM Names New Marketing & Digital Content Managers SFM has announced the hiring of Jeremy Cook in the role of marketing manager , as well as Michael Wall as digital content manager . Cook comes to SFM with over 20 years of experience in the music retail industry with Tom Lee Music , where he built a diverse career overseeing many facets of business in his roles as division manager , marketing manager , buyer , and ecommerce manager . As marketing manager , his role is to ensure SFM ’ s day-to-day marketing operations are focused on initiatives that align with its strategic
SFM ’ S JEREMY COOK business growth . He ’ ll be responsible for standardizing and communicating marketing best practices in promotions , product launches , budgeting , and campaign planning for all marketing channels . He ’ ll also oversee the framework for channel communications and will be the marketing point of contact for key ecommerce accounts .
“ I have had a great relationship with SFM as a retailer for many years and am very excited to now be on the inside and working at the distributor level ,” says Cook . “ I look forward to building a strong strategic marketing foundation that will allow the team to excel and sets them up for future success .”
Wall was previously with SFM in 2019 , and after a brief stint away , he returns in a strategic role helping architect the digital
SFM ’ S MICHAEL WALL
customer experience at the company . His mandate to provide a strategic framework for SFM to consistently produce content that communicates the company ’ s brand story , supports its partners , and achieves business objectives .
Cook is based in Vancouver . He can be reached at jeremy . cook @ sfm . ca and Wall can be reached at michael . wall @ sfm . ca .
For more information , contact SFM : 514-780-2070 , info @ sfm . ca , www . sfm . ca .
C . F . Martin & Co . Names Thomas Ripsam as New CEO C . F . Martin & Co . has appointed Thomas Ripsam as its new chief executive officer . Taking over the new role on June 14th , Ripsam succeeds longtime chairman and CEO , Christian Frederick Martin IV , who assumes the role of executive chairman .
Chris Martin hands the reins to Ripsam , who over the course of his 25-plus-year career , first at Booz Allen & Hamilton , and most recently as a partner at PricewaterhouseCoopers , took on leadership responsibilities for growing the business , developing service offerings , and managing teams . He has worked with consumer goods companies , specialty retailers , technology solutions providers , Fortune 50 companies , and family-owned businesses .
“ First , I want to thank everyone in the music products business for their support during my 35-year career as CEO of my family ’ s business . What a ride !” says Martin . “ I complete my term as NAMM chairman this July at the show in Nashville , and I have been thinking about retiring for several years , so this felt like the right time . I look forward to transitioning to the role of executive chairman of Martin Guitar where I will continue to be a cheerleader for the Martin brand . I am
excited to work with Thomas as he gets to know all of us and shares the love we all have for the guitar .”
“ I have admired Martin guitars since I was a teenager ,” says Ripsam . “ My first real acoustic was a
THOMAS RIPSAM
Martin guitar and it has been a close companion to me since . Martin has always been an iconic fretted instrument builder and I have a deep appreciation for the company ’ s continued focus on quality , craftsmanship , and innovation , as well as its unique culture and history . I am honored and humbled to join the Martin family and to carry on the legacy of Chris Martin and his predecessors .”
For more information , contact C . F . Martin & Co .: 610-759-2837 , info @ martinguitar . com , www . martinguitar . com .
14 CANADIAN MUSIC TRADE