April / May 2022 Volume XLIII Number 3
DEPARTMENTS
09 . 10 .
16 . 17 . 18 .
28 .
30 .
39 . 42 . 44 . 46 .
From the Floor Untangle the Strands of Your Overwhelm
News The latest MI industry updates
NAMM News Get Prepared for The 2022 NAMM Show
Supplier Spotlight Counterpoint Musical Services
Faces Caitlin Doherty
Business Matters There ’ s a Lot to Like About Text Message Marketing
Product News The latest products & technologies to hit the market
Advertisers ’ Index Events Classifieds Endorser Update
How can you get customers lining up in your store ? See what they said in our exclusive survey , pg . 26
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FEATURES
Time for a Reunion at The 2022 NAMM Show !
A look at the first NAMM Show in two years
By Michael Raine
We ’ re thrilled to finally be able to bring back our annual NAMM Show preview – all the old favourites from shows past will return this June at the mammoth Anaheim Convention Center and surrounding hotels ; but , given that there is no Summer NAMM this year , you ’ ll notice some key elements of that show have been brought into the fold . So , let ’ s take a look at some highlights , and also get the lowdown from NAMM President and CEO Joe Lamond , and NAMM Director of Professional Development Zach Phillips .
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What do Canadian Musicians Want from MI Retailers ? We Asked Them
Insignts from CMT ’ s Survey of Canadian Musicians
By Michael Raine
During the pandemic , folks on both sides of the customer / retailer equation found that they missed a lot about the old normal , but also appreciated some of the new innovations and conveniences . And so , as we emerge from the pandemic ( hopefully for good this time ), we wanted to find out what is still attracting musicians to their local MI retailers , when it comes to both their brick-and-mortar offerings , as well as their online presence .
To do this , we surveyed 130 musicians from across Canada about their current shopping habits and preferences . Let ’ s take a look at what they said ….