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Musikmesse 2021 Cancelled After first announcing the cancellation of Prolight + Sound 2021 , Messe Frankfurt has confirmed the cancellation of this year ’ s Musikmesse trade fair , which was scheduled for October in Frankfurt , Germany . Instead , the two shows will now next be held together in April 2022 .
“ In close cooperation with the industry and the associations , we have mastered many market situations in the past . More than any other sector , music thrives on intensive personal exchange , from joint concert experiences to instrumental workshops . This is precisely why the continuing tense situation demands a responsible evaluation of circumstances — for the music industry and music scene , as well as for ourselves as organizers ,” says Stephan Kurzawski , member of the board of management of Messe Frankfurt Exhibition GmbH . “ In this way , we hope to be able to create a realistic perspective for all those involved next year , if the situation permits .”
Musikmesse says that due to the current general conditions , a highly-interactive concept for beginners , professionals , children , and families alike cannot be realized this year . In addition , the accompanying Musikmesse Festival , which recently featured 100 concerts throughout Frankfurt , is an integral part of the overall event . A return to a major international music event such as Musikmesse and Musikmesse Festival , which is based on diversity and unusual locations and , in particular , thrives on proximity and exchange in a confined space , is not yet within reach . This makes reliable planning impossible at the present time , the organizers say .
“ Over the next few months , viable options will be discussed together with the music industry as to how Musikmesse can meet the situational needs of all stakeholder groups even better ,” the organization says in its statement . “ The context for this is not only significant structural and industry-specific trends , such as increasing media convergence , smart and virtual instruments , AI-supported music production , and increasingly competitive access to consumers , but also in particular the coronavirus-induced upheavals in the market . In addition , music education topics and the value of musical education will be highlighted even more intensively at the Musikmesse .”
For more information , go to www . musikmesse . com .
PHOTO : MESSE FRANKFURT EXHIBITION / PETRA WELZEL
SFM Promotes Lisa Griffiths to Director of Marketing SFM has announced the promotion of Lisa Griffiths to director of marketing .
Griffiths has been involved in many facets of SFM over the years , starting as a marketing project manager for the MI , CI , and Lighting divisions in 2011 , then moving over to managing corporate and Shure marketing projects in 2012 . She was then promoted to marketing manager in 2015 .
“ One of my biggest passions is working collaboratively to bring ideas to life . Since day one , there have been so many opportunities to contribute to the growth of SFM ,” says Griffiths . “ I ’ m happy to have found a place where I ’ m constantly challenged to adapt and grow alongside a fantastic team of individuals . These are very dynamic times in the industry and I ’ m delighted for this opportunity .”
“ Lisa is a true gem . Not only does she exhibit great leadership qualities , she also has a great sense of humour and likability factor ,” adds Joey Molino , SFM ’ s director of brand management , who has worked with Griffiths for more than five years . “ She has a great vision for the marketing department and her ability to acquire and nurture the team and resources will help bring SFM to the next level .”
Reporting to President and CEO Randal Tucker , Griffiths ’ stated goal is to “ make marketing at SFM a world-class function in providing information and experiences for current and future customers that makes doing business with SFM easy and delightful , now and in the future .”
For more information , contact SFM : 514-780-2070 , info @ sfm . ca , www . sfm . ca .
LISA GRIFFITHS
10 CANADIAN MUSIC TRADE