Gibson Brands Announces Cesar Gueikian ’ s Promotion & Several Other Personnel Moves Gibson has announced that Cesar Gueikian has been promoted to the newly created position of brand president . This follows a number of recent moves from the company , including the acquisition of the MESA / Boogie brand , the launch of the Gibson App , and the opening of the Custom Shop Murphy Lab .
Gueikian joined Gibson in 2018 as part of the new leadership team at the time . In
GIBSON ’ S CESAR GUEIKIAN his new role , he will take on additional responsibilities centred around “ future Gibson innovation , omni-experience , and strategic brand management ,” according to the company .
“ From day one , Cesar ’ s balance of passion and professionalism started to make a difference ,” says James ‘ JC ’ Curleigh , president and CEO . “ He has built a great team , he has made great progress , and he is now positioned to make an even bigger impact going forward in his new leadership role .”
The company ’ s current brand portfolio includes Gibson , Epiphone , Kramer , KRK , MESA / Boogie , and Steinberger .
Gibson Brands has also announced a series of other organizational shifts , additions , and promotions . Eric Purcell has been promoted to VP of quality and John French has been promoted to VP of supply chain . Elizabeth Heidt will take on more responsibility to create synergy across emerging Gibson Brands platforms in the new role of VP of cultural influence . Mat Koehler has been promoted to senior director of product development to lead the entire product development team . Krista Gilley has been promoted to brand director to take on the full brand portfolio at Gibson . As well , Josh Ehren joins Gibson Brands as the new director of omni-experience and Roger Hutchinson joins Gibson Brands as the new director of dealer services . Lastly , Dave Jones has joined Gibson Brands as the new EHS manager . All of Gibson ’ s brands are distributed in Canada by Yorkville Sound . For more information , go to www . gibson . com .
Pearl River Piano Group Launches New Website Pearl River Piano Group , the largest piano manufacturer in the world , has launched Pearlriverusa . com , a newly-updated and redesigned website that , it says , “ showcases the brand ’ s commitment to combining the art of European craftsmanship with quality components and the latest technological advances .”
“ Throughout our 65-year heritage , Pearl River has been guided by an unrelenting drive for perfection ,” says Pearl River ’ s global director of sales and marketing , Leng Tshua . “ While we ’ re proud of every achievement and milestone , Pearl River is focused on improving quality at every stage , which includes how we communicate to our customers and dealers .”
The new website introduces the new line of Pearl River digital pianos and , for Pearl River dealers , it offers support for merchandising needs by providing easy access to marketing materials , such as logos , piano images , and collateral .
Established in 1956 , Pearl River Piano Group has become the largest piano manufacturer in the world with a global market share of over 30 %, producing over 150,000 pianos a year under the Pearl River , Ritmüller , and Kayserburg names .
DANIEL & ANDREAS SENNHEISER
Sennheiser to Reposition Business Units ; Professional & Consumer Divisions to Operate Independently Sennheiser has announced plans to focus on its Professional division in the future and aims to secure a partnership to strengthen the market position of its Consumer Electronics division . With this decision , the company aims to continue on its course to build greater independence for its business units .
Sennheiser ’ s Professional and Consumer divisions consist of four business units in total : Pro Audio , Business Communications , Neumann , and Consumer Electronics . All of these areas have great potential for growth , says Andreas Sennheiser , co-CEO of Sennheiser . The company said in mid-February that talks with potential partners would start shortly .
The company has outlined its goals as : strengthen the market position and increase visibility in the Consumer business , focus on development of Professional business , and reposition for a successful future .
Sennheiser says the headphone market and the soundbar business in Consumer Electronics offer great growth potential , despite a highly dynamic market and strong competitive pressure . This is especially the case for the true wireless headphone market .
A partnership for the Consumer business unit enables Sennheiser to place its focus and resources on strengthening its Pro Audio , Business Communications , and Neumann business units . Here , the company plans to independently invest in its sound competence as well as in its market presence and visibility .
For more information , contact Sennheiser Canada : 514-426-3013 , info @ sennheiser . ca , www . sennheiser . ca .
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