April/May 2020
Volume XLI Number 3
DEPARTMENTS
09. From the Floor
What Makes a Good Sales Rep?
10. News
The latest MI industry updates
16. NAMM News
How to Create a Winning Top 100 Dealers Entry
17. Supplier Spotlight
Prestige Guitars
18. Faces
Graham Collins
28. Business Matters
What Drives Musicians’ Buying Decisions?
30. Product News
The latest products & technologies to hit the market
39. Advertisers’ Index
42. Events
44. Classifieds
46. Endorser Update
FEATURES
Pushing Through the Pandemic
Tips & Tools for Retailers Navigating the
COVID-19 Crisis
By Andrew King
We’ve cast a wide net to get input from retailers across
the country on how the pandemic is affecting them, their
biggest concerns with what’s to come, and a slew
of resources to help everyone push forward.
Why high-profile players like Devin Townsend have partnered with B.C.’s
Prestige Guitars, Pg. 17
2020 RPMDA Convention “Not
a Preview”
Print Retail Insights from Would-Be Presenters
By Michael Raine
Before the convention was cancelled, we spoke with three
presenters and yielded plenty of valuable insights and
best-practices for print and educational retail success.
Tips from specialists like Elliott Wessel of Schmitt Music for print retail
success, Pg. 22