BUSINESS SURVEY
At the beginning of the year, Canadian Music Trade surveyed MI retailers across Canada on a broad range of
topics, to share their insights over multiple issues. Here are a few of those results…
Which of the following are components of your current business?
[select all that apply]
7 0 6% 0 Musical products sales 0
6 0 4% 0 Repairs0
40% 0 Lessons0
3 0 6% 0Rentals
28% 0 AV installations0
2 0 8% 0
Other0
25% 0 Live production services (beyond basic PA/lighting rentals)
0 8% 0 Significant non-musical products sales
0 (i.e. home electronics, recorded music, etc.)0
If you were planning to add to your current list of services, which
of the following would you be most likely to adopt?
4 0 7% 0
Other0
2 0 0% 0 Lessons0
1 0 3% 0 Significant non-musical products sales (i.e. home
0
electronics, recorded music, etc.)
0
0
0
0
0
7% 0 AV installations0
7% 0 Musical products sales 0
7% 0
Rentals0
0% 0 Repairs0
0% 0 Live production services (beyond basic PA/lighting rentals)
Select the THREE responses that you feel are MOST important
to the success of an MI store:
7 0 4% 0
Customer Service0
5 0 2% 0 Supplier relationships 0
4 0 1% 0 Purchasing & inventory management0
33% 0 Competitive pricing 0
33% 0 Training & retention of employees0
30% 0 Good leadership from the owner & managers
2 0 2% 0 Store design (i.e. aesthetics, layout & organization)
1 0 1% 0
Marketing0
0 4% 0
Other0
0
CANADIAN MUSIC TRADE 15