NEWS
100,000 People Descend on Musikmesse & Prolight + Sound Trade Fairs
The organizers of Musikmesse and Prolight + Sound say around 100,000 people from 144 countries attended this year ’ s trade fairs in Frankfurt , Germany , while 20,000 people took in live music as part of the Musikmesse
Festival in early April .
“ Against the background of significant concentration in the musical instrument sector and a continuous process of development in the event technology field , we give the course of business at the international trade-fair duo a positive rating . As the partner of the sectors , it is our responsibility to provide a future-oriented marketing platform with target group-specific formats and events . We take this very seriously and , accordingly , we will once again enter into an intensive dialogue with exhibitors and associations with a view to 2018 ,” says Detlef Braun , member of the executive board of Messe Frankfurt .
At the two fairs , a total of 1,922 exhibitors from 55 countries presented a product spectrum of media , lighting , sound , and stage technology at Prolight + Sound and musical instruments , electronic equipment , and hardware and software at Musikmesse . This year , Musikmesse was supplemented by new attractions and the complementary program of events extended . Together with the Musikmesse Festival , the fair offered over 1,000 events , from concerts and live performances to workshops and masterclasses . According to organizers , 83 per cent of visitors said they had achieved their personal targets for the fair . The next Musikmesse and Prolight + Sound fairs will be held from April 11-14 and April 10-13 , 2018 , respectively . For more information , go to www . musikmesse . com and www . prolight-sound . com .
Levy ’ s Leathers Adds New Sales Staff
Levy ’ s Leathers has announced the addition of three new hires for its customer service and inside sales teams : Jessica Lemieux , Kevin Strom , and Josh Zeaton .
Lemieux has worked in sales for 16 years , the last three at Levy ’ s . “ Levy ’ s took me in as part of their team and part of
Kevin Strom their family ,” she says . “ As a single mom with a teenage daughter , that is very important .”
Strom is a successful session musician and has performed in more than 15 countries as The Edge in the U2 tribute show Elevation . He brings 17 years of sales experience to the position , including two and a
Josh Zeaton half with B & J Music .
Zeaton played alto and tenor sax before migrating to the guitar at the age of 19 . In addition to now working as an inside sales rep for Levy ’ s , he performs in Winnipeg as both a guitarist and singer .
For more information , contact Levy ’ s Leathers : 800-565-0203 , levys @ levysleathers . com , www . levysleathers . com .
inMusic Canada ’ s Paul McRonald ( left ) with a Headrush product demonstrator at the NAMM Show .
inMusic Launches New Headrush Brand inMusic has expanded is brand portfolio with the creation of Headrush and the introduction of the brand ’ s first product , the Headrush Pedalboard .
The new brand borrows its name from the well-known Akai Headrush looper pedal ( Akai being another inMusic-owned brand ). The debut product , the Headrush Pedalboard , is an all-in-one amp and effects modeller featuring software designed by the creators of the Eleven amp modelling plug-in for Pro Tools .
Paul McRonald , director of sales and marketing for inMusic Canada , tells Canadian Music Trade that the first Headrush Pedalboards will be shipping in late spring or early summer 2017 . “ There ’ s been a ton of excitement from the NAMM Show and it ’ s on our price list and is available for sale and we are taking heaps of pre-orders ,” he says , adding that the Headrush Pedalboard is just the first of many products that the company will create under the Headrush brand name .
For more information , contact inMusic Canada : 877-981-9910 , ordercanada @ inmusicbrands . com , www . inmusicbrands . com .
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CANADIAN MUSIC TRADE