You also know that alcohol sales have fallen substantially in jurisdictions where cannabis is legal recreationally and where it can be obtained in some form of beverage.
Millennials are transitioning from alcohol to cannabis
(Click Here).
Further, according to the transcript between Terry Donnelly (Hill Street Brewery) and James West of their recent interview
(Click Here), that according to USA government statistics:
there’s about 44 percent of the North American population that’s
on a prescription drug medication that’s contraindicated to alcohol … There’s over 450 prescription drugs that are contraindicated to alcohol, and so far, we know of no medications that are contraindicated to cannabis. So we think there’s going to be a big opportunity for people who can’t drink alcohol because of a health condition, to be able to get back into the adult format beverage marketplace, be it wine or beer or cocktails, with either an alcohol-free product that’s actually good-tasting, or a cannabis infused product that gives them the same level of social stimulant that people who are healthy enjoy with alcohol.
Although an American source, this is an excellent article
(Click Here) on why cannabis drinks may dominate as the product of choice.
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