Canadian CANNAINVESTOR Magazine October 2018 | Page 177

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I particularly like that source (Apollo Cannabis Clinics) not because it includes excellent information on the Entourage Effect but rather because it incorporates other medical aspects of cannabis. In other words, all in one shopping that serves to remind us that we have barely scratched past the surface. Cannabis may have over 200 terpenes in addition to over 100 cannabinoids. For those who want to learn even more about The Entourage Effect before we move on then go no further than Aurora Cannabis’ blog.

The Entourage Effect is not without its critics as this recent piece by Angus Chen appearing in Scientific American depicts. In fact, there is no absolute scientific evidence to either prove or disprove the Entourage Effect. The subheading of this piece is all that is needed to understand its content - Industry players swear pot’s many chemicals work in concert, but most scientists hear a THC solo. Friends you know well enough by now that when an author cannot resist using the terms of a bygone era rooted in ignorance and propaganda that I tend to become suspicious as to whether or not that that bias crept into, and therefore influenced, the work. Terms such as “pot” have no place in such published material – at least in my humble opinion. However, we must always keep it simple and the simple truth is that the Entourage Effect has not be proven … at least not yet. As an investor, imagine if it does prove to be true. Terpenes could also be used to change the profile of an array of existing traditional pharmaceuticals as well as natural remedies. When the market is as hot as it has been recently or as cold as it was previously, I see little value in joining the choirs of self-identifying Oracles who cannot wait to share with you their latest hot tip. That is why the last few months have focused on what just may lay ahead.

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