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Last month our articles discussed understanding IAS41, Animal Care, the threat to the medical-use framework by The Canadian Medical Association, and our groundbreaking hypothesis based on “diet + lifestyle + cannabis”. Content provided by industry leading lawyer Whitney Abrams and Matt Maurer remain as must reads. We predicted over two years ago the current explosion in infused beverage interest and you already know that our content tends to quickly get parroted elsewhere. With the focus on infused beverages, Spiro Sertsis’ Animal Care article reminded readers of the significance of that industry as it’s been a while since we discussed it – in the weeks that followed sure enough animal care articles started to appear with increased frequency.
I had to chuckle while driving and listening to a talk show on a popular radio station as their guest was commenting on how they broke the news recently about the problems some Canadians admitting to cannabis use were having at the border … really – they broke this news and recently? We of course wrote on this in our USA edition previously and in no way do we profess to have been the first. I am starting to believe that we are one of the few sources that do not repackage someone else’s work and try to take credit for it. This month let’s look at terpenes and what terpenes may mean to the industry and by extension the prepared Retail Investor.
With so many restrictions on Cannabis marketing plus the 35% THC cap (vs Black Market Cap of no cap) … what can LPs do to become customer favourites all the while simultaneously adding value to the much needed medical-use framework’s patients? The THC:CBD ratio represents the core information that is being communicated as typically one may not know from the strain’s name whether it is Indica, sativa, ruderalis, or a hybrid. Even after clicking for “more information” one may not know the full spectrum of cannabinoids (THCV, TCHA, CBG, CBDV, etc). There is growing evidence that these other cannabinoids may play a significant role. Some sites have little to no information