At his height, he made deals with celebrities Snoop Dog and Martha Stewart for their own product lines under Canopy.
Canopy has benefited from the reforms instituted by Canada’s Prime Minister Justin Trudeau who has done a great deal to expand the industry since taking office in 2015. His government legalized recreational use last year which Canopy jumped into immediately.
Since departing from Canopy, Linton certainly has not been idle. Linton remains very entrepreneurial and committed to the cannabis industry.
He believes those in the industry should have an interest in the plant and its benefits rather than a purely financial interest.
Linton has never been terribly risk-averse and that perhaps may have had negative results in this regard. Perhaps Linton is a victim of his own success. If Canopy had not been expected to meet or beat expectations, Constellation would not have been interested. But to Linton, this has not been such a significant setback as others may think.
He seems optimistic about his future and the cannabis industry as a whole.
While enjoying the tech industry, Linton remains committed to the cannabis industry and its future. He said he gets upset when he meets individuals who seem to be in the cannabis industry for purely financial reasons with little regard for the nuances of cannabis and its benefits.
Linton feels in the future the next wave of the industry will be impacted by more clinical trials and research, high repeatability, and more impactful technology.