Canadian CANNAINVESTOR Magazine November 2018 | Page 300

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Over time, alcohol could end up becoming taboo

Whatever marijuana’s health risks, it’s always going to be exponentially safer than Canada’s other legal party drug: alcohol. Alcohol puts more Canadians in the hospital every year than heart attacks. Alcohol is also a major contributor to virtually every violent crime imaginable. Half of all murderers had been drinking at the time of their offence, according to a 2014 meta-analysis. Roughly half of all sex assaults also involve alcohol in some form, according to U.S. stats. As social acceptance of pot increases — and as cannabis-infused drinks become more popular — it may start becoming gauche to show up to a party with whiskey or beer.

Over time, alcohol could end up becoming taboo

Whatever marijuana’s health risks, it’s always going to be exponentially safer than Canada’s other legal party drug: alcohol. Alcohol puts more Canadians in the hospital every year than heart attacks. Alcohol is also a major contributor to virtually every violent crime imaginable. Half of all murderers had been drinking at the time of their offence, according to a 2014 meta-analysis. Roughly half of all sex assaults also involve alcohol in some form, according to U.S. stats. As social acceptance of pot increases — and as cannabis-infused drinks become more popular — it may start becoming gauche to show up to a party with whiskey or beer.

CannaInvestor Magazine advantage. This recent article that appeared in the National Post is even more telling where we are heading …

This excerpt from that article reveals where are heading … and you knew years ago.

Imagine buying Tinley Beverages at $0.035 when we wrote about this company – when no one else did. CAD$35,000 for 1,000,000 shares then that could have been sold for over $1.90 a share not all that long afterwards relatively speaking. Imagine investing in the many other companies we highlighted that were directly or indirectly investing in this industry. Maybe now you see why so many large Alcohol companies are turning their focus to this industry – exactly as many others have recently wrote about and exactly what we wrote about ahead of the pack.

This month’s two case studies focus on two companies that require imagination and opportunity. One is DAVIDsTEA (DTEA) and they are not at all involved in the cannabis industry. However, LPs have reportedly knocked on their door and their own financial environment could make them consider this industry and beverages in particular. Their recent board appointment may also suggest they are looking at this industry.