Lift & Co.: Empowerment through information, that’s our objective. Think about cannabis prohibition and how that has created a vacuum of reputable information and data. This vacuum affects those “behind the counter” as much as those in front. I’m excited to see post-secondary institutions take on the challenge to fill this gap and I expect we’ll see more.
With respect to Lift & Co., we’re bringing our years of authoritative content and product data to retailers, public and private, across the country. We’ve struck an exclusive partnership with MADD Canada to train staff across Canada in the category. Think of it as SmartServe certification. We’re then providing retail staff with Lift & Co.’s unique product data so they always have a standardized, up-to-date reference guide to questions like “How is product A different than product B?” With our training and data, staff can say “Well, consumers have reported that when consumed with a vaporizer, Product A lasts 2-3 hours and has a relaxing effect of 7/10.” That’s the power of our data and years of pursuing a mission of empowering with information.
CCIM: Well time for the elevator pitch seeing that Lift & Co. will be publicly traded. Why invest in Lift & Co.? Why register with Lift & Co. for the points program?
Lift & Co.: Cannabis regulations have created market inefficiencies for consumers and producers. It’s nearly impossible for a consumer to make an informed purchase decision in the current landscape because: first, the consumer doesn’t understand the category (i.e. it’s a brand-new, restricted industry); second, key product characteristics can’t be communicated (i.e. the prohibition on effect information); and third, the brands can’t be differentiated (see: tobacco-like treatment). Lift & Co., as a platform of assets with diverse revenue streams and capabilities, connects consumers and industry. We monetize the connections and the valuable data they generate. It’s this strategy that today sees the Lift & Co. Expo as the largest B2C consumer trade show in North America, Lift & Co. Rewards reach over 80% of legal patients, Lift.co being the largest federally-legal review marketplace in the
Louis Kyron: CCIM
Matei Olaru:
Lift & Co.
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