Latter stage ACMPR license applicant with a market cap of <$8.2MIllion
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By William Weady
Feel free to follow me on twitter @Weady28
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MARICANN GROUP INC.
CSE:MARI OTC:MRRCF
As At February 5, 2018
Shares Outstanding: 92,386,723 (www.tmxmoney.com)
Share Price: $2.51 Market Cap: 231,890,675
CORPORATE PRESENTATION
CASE STUDY
239
3. Product Differentiation
Piggy backing off the last point … how does one differentiate
a somewhat homogenous product in an environment where prohibition on much of the marketing side still exists? Word of mouth? Price? For sure …but I see more than this.
u The LP(s) that dominate the medical side can truly say that these same best in class medical processes are used in the production of their recreational strains. That all LPs are governed by the same Health Canada strict guidelines will likely get lost in the delivery of the message.
u Mass production for economics of scale vs small batch vs organic vs science! We already know that some consumers will pay a hefty premium for “organically” grown produce despite countless studies that reveal there is no superior end product of flavour profile. There are of course other reasons for embracing items that are organically produced. This premium niche will transfer to this industry I am certain. By contrast, ABCANN for example issued a release a few weeks ago stressing that they now use strain specific optimal fertilizers and nutrients – science! Aurora on the other hand acquired CanniMed Therapeutics (medical) and has an equity stake in The Green Organic Dutchmen (organic).
u Other niche markets. For example, WeedMD has focussed on the seniors’ demographic as well as strains marketed for the female gender.
uPopularity contests! Some sites allow users to review, rank, and rate strains. Reputation!
u Cannabis Cup and other industry awards.
u We talked about Beverages once already but what about acquiring a company with a large following that includes many celebrities? Harvest One did just that – Dream Water acquisition.
u etc.