Canadian CANNAINVESTOR Magazine March 2018 | Page 139

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The Fine Print

The bottom line is, Canadian companies are making in-roads in Europe, and as more countries come aboard, these companies are uniquely positioned, not just geographically, as the footprint has been laid, but have the capacity to assist in supplying these nations where the infrastructure for growing legally are possibly years away. Perfect timing, given that analysts note that by 2020 there will be an influx of cannabis into our legal market and supply will outstrip demand, as cultivation and sales licenses catch up. And Europe, with its population over 740 million and together as part of the European Union has the largest economy in the world, generating €20 trillion in annual economic activity, is a market that just cannot be ignored. If the first two and a half months of 2018 is any indication, there should be much more European expansion news in the very near future. It seems more and more like that future, is now.

Spiro Sertsis, CPA, CMA

@SpiroSertsis