Canadian CANNAINVESTOR Magazine March 2018 | Page 116

Financials - facts and figures

Last year, forty million overnight visitors were reported in Toronto. If 5% of those could be cannabis enthusiasts, and just 1% of that figure book my cheapest tour at $50, per year the figures start to stack up potentially. Based on those figures, that generates revenue $1million CAD for Toronto. Our current business model looks to retain 40% of anything booked and the rest goes to the Hosts.

Who and how big are the target markets?

10% audience assumption article

12% audience assumption article

World audience assumption article

The Cannabist publication hauled in 959,000 unique visitors, a 48 percent increase over the same month a year ago, comScore reported. That figure was ahead of industry publication marijuana.com, which drew

937,000 unique visitors, and High Times, which pulled in 736,000 uniques, a 27 percent decrease. About 30 percent of The Cannabist's audience was 18 to 24 years old, 24.3 percent was 25 to 34 years old.

Canada, USA, China, UK, Australia, France and Germany – these are Canada High Tours target markets.

CANADA

HIGH TOURS

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