these have an identical all in cost to Jamieson. What we know with certainty is that the $0.12 final all in cost to the customer includes all 36 listed vitamins, minerals, and other inclusions as well as the other costs associated with the product such as packaging, branding, overhead, shipping, etc. I think you get the picture because just using the 36 inclusions alone as the only cost would be $0.003 per line item but of course it is actually lower than that because we know that final cost to the customer is greater than any the supply chain cost. So what happens if CBD and other cannabinoids are inclusions? In other words, those that believe and advocate the cannabis will eventually be an accepted part of normal day to day life also accept the math of it all and it is only because of “volume” and expansion into new aspects of our lives that will generate real wealth. In other words, using the vitamin example, sell millions of tablets per day well into the future ….
From my early published material you know this to be true because when discussing Tinley Beverage and others in the finished product space I made the analogy that it is better to own the brand then the base components or ingredients.
There are also those that insist this industry will mirror the beer industry and yes there will be crops but there will also be craft grown and cultivated. That may be true but will be small scale and for many could prove a wonderful lifestyle business but perhaps not investible. This industry is unique because there will be medical streams, industrial and commercial streams, commodity driven streams, derivative product streams, and so forth. Just think of completely different industries such as farming and agriculture, pharmaceutical, oil and gas, building materials, textiles, plastics, health & wellness, nutrition, lifestyle, education, scientific R&D, medicine, branding and marketing, animal care, palliative and compassionate care, and the list goes on and on … and now somehow wrap all of that up and call that the legal cannabis and hemp industry. And for good measure, toss in varying legal and regulatory status from one jurisdiction to another, social and public awareness and education and therefore acceptance, black market pressures, vested interest groups, those that control the narrative … I think you get the idea but rather than be overwhelmed look at the diverse opportunity in both breadth and depth and on a global basis and perhaps for generations to come.
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