Canadian CANNAINVESTOR Magazine June 2019 | Page 262

The Economics of CannabisTM is The Renaissance Insurgency© but be careful what one wishes for because as cannabis and hemp become crops and commodities is that an impediment or a catalyst to continued investment opportunities?

Depending on how you organize your thoughts you may be able to combine some of those and get to a list under ten or perhaps there are many more points to add to it and your list is longer.

Looking at #14, you are encouraged to read my article appearing in the US edition this month as it explores in detail why cannabis and hemp could, in time, become a crop. Many early pioneers of the industry fought so hard for an end of prohibition and although some may not appreciate how that has unfolded such as those finding themselves unable to legally participate in the industry, on some level all I have spoken to welcome the transition from the black market to a legal regulated market even if to them the current framework is just a first small step … a toe in the water. But with that legalization comes those who control the narrative.

I have attended investor summits and we hear that phrase a lot and often they use Canopy Growth as their example because Canopy is the largest … what those controlling the narraitive say and do tends to set expectation and as such Canopy is said to be in control of the narrative. When the global paradigm shift is entrenched and countries, such as the US, formally end prohibition then the large national and multinationals may move in like never before. Big Pharma, big tobacco, farming, etc. To my knowledge, I cannot find any similar source to CannaInvestor that brought attention to Pyxus International before we did (it was still Alliance One International at that time). We predicted the rise of edibles and beverages when most did not and we also predicted that rise would embrace health and wellness aspects such as limited to zero corn syrup etc. I have heard some that founded and run large industry funds and organizations state that because of all of the uses of cannabis and hemp that it will be greatest monetary commodity ever with superior ROI for some time to come. Now who am I to challenge such bold predictions from A listers … predictions that are exactly what I wrote years ago? But in there lies a bear trap that no one wants to step on because cannabis transforming into a crop and commodity may have a downside.

For a few months now, I have made a point of paying close attention to the vitamin shelves at a few pharmacies. What I noticed was that there was always a brand on sale including perhaps the store’s own line (often white labeled). Here is the label for Jamieson Vitamin’s Multivitamin for men. It was on sale for $15.99 for 150 tablets. But as I said, it seemed as though when Jamieson was not on sale then another brand such as Weber’s was. This is obviously an observation only and has no scientific or statistical credibility but because one can purchase a three to five month supply of vitamins at once (or buy a few bottles for an even greater supply) it does stand to reason that the same product or a fair substitute will be on sale before that supply runs

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