Canadian CANNAINVESTOR Magazine June 2019 | Page 260

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and your ROI at the forefront. But let’s have a quick summary of the subject matter and ideas presented so far in our journey together since early 2016:

To view the industry as a dynamic ecosystem that is evolving.

To accept the notion of Ecoforming which is sudden events created by humans to shape the ecosystem. Analagous to terraforming in science fiction and Ecoformomg events may be positive or negative or neutral.

To accept that there are forces that want this industry to either succeed or to fail.

That the opportunities in this industry are potentially lifechanging for generatIons whether that is measured in ROI or medical treatment.

That independent of this industry, there is a growing trend towards health and wellness globally. This is what I have often referred to as a global paradigm shift. Food guides are changing.

There is a growing education about the environment and as such a growing appetite for non-synthetics and for sustainable methods and uses with a lower carbon footprint.

That cannabis has been used for thousands of years as medicine as well as in ceremonies and other applications.

That no matter the actual reason for its prohibition that the prohibition of cannabis and hemp was not rooted in science or medicine. And that much like the

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