Canadian CANNAINVESTOR Magazine June 2019 | Page 198

The Alliance welcomes all organizations that have an interest in the cannabis beverage space; whether they be producers, service providers, allied trade associations, advisors, academics, etc. We very much subscribe to the ‘big tent’ narrative of collaboration and hope to bring those of all shapes and sizes into our membership.

In terms of benefits, our members will gain access to up-to-date intelligence reports on government activities, access to a deep manufacturing-related knowledge base, unified public relations and lobbying efforts, and introductions to potential materials suppliers. Members also have the opportunity to participate in public-facing events to gain media and marketing exposure, are offered shareable social media content to amplify their messaging, all the while building their own brand awareness at the same time.

And what phone number or email can they reach the Alliance at? What about consumers and the general public who also want to learn more?

We have a website set-up for the general public and consumers, which is www.cannabevpro.org. There, you can find a general email address ([email protected]) with which you can send on speaking requests, membership inquiries, and so on.

Thank you for your time today. I cannot overstate how important I believe it is for the industry to be represented through a collaborative organization. I have championed the banner for this “sector” for years.

-Louis

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