Canadian CANNAINVESTOR Magazine June 2019 | Page 151

When someone has nothing to say of relevance, there is really no point in following them.

It is, primarily because of the industry we are in has so many moving parts and our Company, Westleaf is engaged in all major aspects of the industry. It’s important to note that the legal cannabis industry in Canada is just over 140 days old and we are operating in many jurisdictions and regulatory environments, as well as a very competitive landscape. It is hectic but at the same time it is a very exciting sector to be in. There are very few opportunities in life to be part of a brand-new industry.

motives and goals that do not line up with your own and there may also be the potential for some paid promoters to filter and editorialize their finished products. I have also stated that it seems odd to me that they can print disclaimers that their content is not a recommendation when it is written for their paying client(s) in a favourable manner with an investment focus and has investors as the target audience.

Opportunists and hucksters target companies with reports and published content of questionable quality for reasons other than benign altruism.

The not so long ago attack on Aphria Inc (TSX:APHA, NYSE:APHA) is as good a place to start as any. Renowned short sellers published a report that appeared on the Seeking Alpha platform and you already know about the quality of some material on such sites and the hucksters lurking under the rocks did the rest referring to the contents of that report as factual. The report itself was self-referenced as a hypothesis with a disclaimer that the content is opinion only and that there are no assurances of accuracy. The published material contained images and other specific references (names, dates, locations, etc) as well as uses the word “truth” yet their disclaimer advises that there are no assurances of accuracy … my head hurts.

That is a clear example of what it is meant by the quality of some material appearing on such sites. APHA’s financials just came out and they are now second to Canopy Growth in terms of revenue. Their share price was punished due to one-time write downs of some Latin American assets. An Accounting write down of a sunk cost is not the same as more traditional current and future costs and expenditures. I am not discounting the event but rather adding a different perspective of how one could look at sunk costs.

In Economics and in project management, sunk costs that are deemed unrecoverable are often irrelevant in the current decision making because factoring them in as part of the current “investment” decision may lead to throwing good money after bad. This Investopedia piece explains succinctly why sunk costs are often irrelevant in the decision making process.

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