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Moving away from beverages … topicals and creams are also deemed a target market for cannabis products and seemingly unrelated is how eCommerce may be key to ensure efficiencies and consumer convenience. The same May 29th news release included yet another teaser for consumption:
… and Aisha Khan the VP of eCommerce, who joined Vireo after spending over 5 years at Johnson & Johnson, where she led one of the largest Health & Beauty eCommerce businesses in the U.S.
To the degree that you state, how will Aisha’s best in class skill set and acumen be used?
I am thrilled to have experienced, knowledgeable brand practitioners like Aisha and Jennie to help lead Vireo’s expanding portfolio of brands.
Similar to Jennie’s experience in the alcohol industry, Aisha’s experience at a global brand like J&J will be invaluable to our team. Our brands are focused on helping people experience wellness and joy. Helping them live better lives. Certainly there will be a place for topicals and creams for our brands that are focused on delivering certain types of benefits. Aisha’s experience with J&J’s Health & Beauty brands will help us convey all of this to our patients. Furthermore, her deep expertise in eCommerce and digital marketing will allow Vireo to create best-in-class consumer experiences, not just in our dispensaries but across all channels and touch points. Aisha and her team are critical to our growth agenda.
Allow me to comment further on Aisha, Jennie and the team we are building. Success in business comes down to having big ambitions along with having the right people and culture to make those ambitions a reality. An important aspect of our culture is creating a thriving diverse and inclusive environment. We need people who think differently from ourselves and feel comfortable voicing their opinions. I co-led a D&I initiative when I was at Bayer and learned that driving diversity is not only the right thing to do, but that it’s also better for business, proven quantitatively through the Diversity Prediction Theorem. The theorem has proven that diversity can improve our bottom line by introducing more perspectives, heuristics, and interpretations into our business challenges. We take this philosophy to heart at Vireo.