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To answer your first question, I do believe that cannabis and hemp should – and will – eventually become a commoditized and federally legalized crop. New laws should also allow for individuals to home grow for personal use.
Regarding marketing, as I said earlier, cannabis – beyond just an amazing plant -is also a CPG and as such marketing will continue to be important, as it is with the sale of any product. At Vireo we will strive to use marketing to educate and engage with our consumers in order to help them find the health and wellness they are looking for in their own cannabis journey. We back all our claims with rigorous testing, both in-house and 3rd-party.
However, our focus will remain on creating best-in-class products that are sought after for their efficacy, purity and consistency – not because they are well marketed or branded. Marketing will only serve to educate and inform our consumers about our brand portfolio, but we can’t lose sight of the fact that a brand will never drive repeat purchase and long-term sustainable growth if the product is not excellent. And this is where Vireo will have competitive advantage.
Furthermore, we want our dispensaries to be places where patients can go for compassionate care provided by medical experts and pharmacists. Creating high-quality, dependable products and unrivaled patient experiences will always be our top priority.
cabbage, kale, broccoli, cauliflower, and kohlrabi.
Marketing of course embraces branding and the concept of premiumization (eg: preference for Bayer Aspirin over lower cost generic … even reaching for an ice cold Coke over a lower a cost white labeled store brand). How will marketing contribute to ongoing success of Vireo Health?