Canadian CANNAINVESTOR Magazine July / August 2018 | Page 298

CSE:TNY;

OTC:TNYBF

CCIM: Here is a question I often hear and see – how did you decide on the flavours for the Tinley 27 line? Why cinnamon whiskey and not rye or scotch? Why not gin …..?

TNY: Our objective is to explore a variety of beverage alcohol products. Our products each come from different families of liquors, and they fulfill a range of need states. So the line represents an opportunity for us to learn about and serve consumers in many segments. Our products are the most popular falvoured liquors in each of their sub-categories. For example, lime margarita is the most popular cocktail in America, and cinnamon whisky has surpassed Jägermeister as the most popular shot drink on campus. Falvoured liquors are our focus for now because we believe they taste the best once the alcohol is removed. It’s rare for beverage alcohol brands to target such a wide range of consumers, but as the first mover in this category, it’s more about selling the concept of a cannabis-infused, liquor-style beverage than about winning specific consumers in an established industry.

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Louis Kyron: Derek, while presenting at LIFT in Toronto, we discussed how beverages may be one of the main disruptor before long - for our readers, could you elaborate on the reasons as to why?

Derek Riedle: To me, the things that potential new cannabis consumers are most uneasy about are smoking and vaping. Joints will never go away, but combustion and vaping will be something for younger people and first-timers. Delivery methods where people can enjoy cannabis rapidly, conveniently and without smoke will flourish. It’s not the end of smoking, but it’s damn close. Smoking is going to become a subculture.

I think anything that allows people to enjoy cannabis without smoke - edibles, topicals, tinctures, drinks, etc. - will be extremely important going forward. Really, anything that leads to the end of smoke.

The Tinley Beverage Company (CSE:TNY;OTC:TNYBF):

Investor Relations

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CannaInvestor Magazine (CCIM): Louis Kyron, Editor In Chief

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