Before we move on to our exclusive snack sized Q&A’s (perhaps “sips” would be a better term) dedicated to beverages, here are some excellent sources of information if you want to learn more about the potential for the beverage segment of the cannabis market. You can see your business case for beverages developing so let’s carry on.
The May 2018 Deloitte report on the Canadian Cannabis Market titled
“A Society in Transition: An Industry about to Bloom” CLICK HERE
Cannabis sales projected to surpass hard liquor CLICK HERE
CBC News – Cannabis Beverage industry – for non smokers. CLICK HERE
How non industry companies are cashing in on edibles (can beverages be far off? We see more hemp based beers) – CLICK HERE for this current and timely Globe & Mail article.
Vice.com – Legal cannabis market could be huge – CLICK HERE
CNBC – From Sleep Aids to Beverages – CLICK HERE
The new era of Mixology is here – CLICK HERE
And many more legitimate sources can be found online. Remember, be weary of using bulletin boards, social media, and platforms such as Reddit and Seeking Alpha for investment and industry content unless you are sure of the writer’s legitimacy. Be very weary of writers on such platforms that also use words such as “incredible” and “fantastic” because there is a tendency to associate such words with being positive when in fact these words can also mean absurd, far-fetched, outlandish, not credible, bizarre, etc. The writers choose these words carefully one would think and do so to divest any blame from their writing because after all if you rely on the sources they flat out state are not credible (“incredible”) then that is on you – they warned you their sources were absurd, bizarre, far-fetched etc. My article in the USA edition this month expands on this.
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Louis Kyron: Derek, while presenting at LIFT in Toronto, we discussed how beverages may be one of the main disruptor before long - for our readers, could you elaborate on the reasons as to why?
Derek Riedle: To me, the things that potential new cannabis consumers are most uneasy about are smoking and vaping. Joints will never go away, but combustion and vaping will be something for younger people and first-timers. Delivery methods where people can enjoy cannabis rapidly, conveniently and without smoke will flourish. It’s not the end of smoking, but it’s damn close. Smoking is going to become a subculture.
I think anything that allows people to enjoy cannabis without smoke - edibles, topicals, tinctures, drinks, etc. - will be extremely important going forward. Really, anything that leads to the end of smoke.