Let’s now take a quick look at just what that case study from well over two years ago has been up to – The Tinley Beverage Company. At that time, we took a risk with a case study on Tinley and not because it was not an LP and not because it was focussed on beverages and not because its target market was in a country (USA) where cannabis was not legal Federally. Although any of those arguments do have merit. Rather, because it was unique. At that time, $35,000 would buy 1,000,000 shares and it was not too long before the share price reached $1.99 (you do the math).
Tinley’s recent Q3 corporate presentation can be accessed by Clicking Here. With product physically for sale in July 2018,
Tinley’s first mover advantage has translated into perhaps being an early favourite. Product reviews of their Margarita line appears to be all “five stars”.
This June 12th news release is useful because it not only confirms that their product is on even more dispensaries shelves but also may be a signal of direction with the appointment of Curt Marvis to Tinley’s Board of Directors. Mr. Marvis is an MTV lifetime achievement award recipient and has served on numerous boards including CinemaNow, JumpTV (now NeuLion). CLICK HERE for that news release.
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Louis Kyron: Derek, while presenting at LIFT in Toronto, we discussed how beverages may be one of the main disruptor before long - for our readers, could you elaborate on the reasons as to why?
Derek Riedle: To me, the things that potential new cannabis consumers are most uneasy about are smoking and vaping. Joints will never go away, but combustion and vaping will be something for younger people and first-timers. Delivery methods where people can enjoy cannabis rapidly, conveniently and without smoke will flourish. It’s not the end of smoking, but it’s damn close. Smoking is going to become a subculture.
I think anything that allows people to enjoy cannabis without smoke - edibles, topicals, tinctures, drinks, etc. - will be extremely important going forward. Really, anything that leads to the end of smoke.