Canadian CANNAINVESTOR Magazine July / August 2018 | Page 272

This 2007 paper titled Helping Settle the Marijuana and Alcohol Debate: Evidence from Scanner Data is a must read and can be accessed by Clicking Here. This document has something for everyone buts its key findings, as it relates to this case study, are:

Alcohol Sales Have Dropped as Much as 13% in States

Where Cannabis Has Become Legal

Based on scanner data for alcohol sales 2006-2015 in

states that have enacted medical cannabis programs

Switching may exist to an even greater extent in states

where recreational cannabis is legal

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