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Most of our case studies focus on a specific company and we get right into it. On occasion, a case study explores what to look for or how to go about reviewing a specific company or segment. This month, we are doing just that. Following this case study are our more traditional and familiar structured detailed company specific case studies.
My first case article and case study appearing in our US edition more than two years ago discussed the market potential of cannabis and infused beverages. Today, it seems, we cannot get through a week without an LP or ancillary company announcing that they plan to enter the cannabis beverage space. Since that first writing, CannaInvestor Magazine has kept you apprised of relevant developments. But the truth is – the realization as to how beverages will revolutionize the delivery and the corresponding social acceptance side of infused cannabis beverages is not new at all as evidenced by this 2010 article appearing in Time Magazine (CLICK HERE). Recent coverage such as this July interview with Canopy’s CEO on CNBC contributes to investor and consumer interest (CLICK HERE). With that backdrop, your research should turn to finding good information that can be relied on.
From Left to Right:
Mari-Len De Guzman (Editor, Grow Opportunity)’ Louis Kyron (Editor In Chief, CannaInvestor Magazine Canada); Jay Rosenthal (Co-Founder & President, Business of Cannabis); Derek Riedle (Founder & Publisher, Civilized); and, Kate Robertson (Mediator)