In my mind, it is ridiculous to expect most consumers to buy a product that tastes like weeds when what they really want is a glass of bold cabernet. Or a simple glass of cola. It might be purchase a single time, but how many consumers will ever come back and buy it again if other cannabis cabernets actually taste like the wine we’ve trained our taste buds to enjoy for the last decades? Giving consumers what they actually want is a simple recipe for success.
The cannabis market is evolving – FAST. I’ve said for four years to be careful what you wish for in that the end of cannabis prohibition is driving entirely new market demand from a new slice of consumers who wouldn’t previously have dared to participate in the illegal market. This is not your Father’s cannabis market!
Open markets drive innovation. Regulations drive corporate behaviour and tend to flatten the playing field. Combined, these two realities are forcing cannabis edible companies to create innovative, effective products that meet actual consumer demand. I’m proud to have been at the helm of Lexaria Bioscience where we’ve delivered some 2,500% investment returns to our early shareholders and are actually accelerating our innovation curve and expanding our DehdyraTECH™ intellectual property portfolio to be one of the largest in the cannabinoid world. We are licensing our DehdyraTECH™ technology to more companies around North America than ever before in the past, and as time passes more consumers will see what is possible and demand greater performance from their cannabis edibles manufacturers. We’re here to help make that happen.
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