Canadian CANNAINVESTOR Magazine January 2019 | Page 45

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well as the imposition of plain packaging can leave consumers scratching their heads. However, in 2019 expect certain brands to emerge more prominently over others, whether that occurs through creative promotion, word of mouth, or otherwise.

7. Bill Blair to Put His

Stamp on His Role

Bill Blair, the former Chief of the Toronto Police Service and a prominent figure in the Liberal Party behind the legalization process, was appointed as the Minster responsible for administering the Cannabis Act in late November, 2018. The Cannabis Act and its regulations provide room for interpretation in many instances and there is also a level of built-in discretion in how the law can be administered. Expect Bill Blair to show Canadians how the government intends to administer the Cannabis Act as the dust on legalization settles in 2019.