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What paradoxically separates us from the rest is that our focus is not on ROI – at first this seems strange given we are the largest investor source of our kind for the industry. Our focus has always been on the industry itself and to raise awareness and education of what very well may be the greatest paradigm shift in decades whether it be textiles, biofuel, plastic ,building materials, nutrition, medicine, etc … and of course all else related in health and wellness. In other words, the cannabis and hemp industries (in some ways one and the same but always best to distinguish between them in some conversations), may dwarf most other industries in terms of investment, growth, customer acceptance, and profitability. The ROI becomes collateral or ancillary but we do believe that the long term ROI potential will be a front runner. In other words, the ROI will take care of itself so long as investors carefully choose the right companies.
Richard, on that theme, how does the company fit into the health and wellness movement … I do not want to refer to it as an industry but rather as a “movement” towards embracing a lifestyle built around health and wellness … ?
Louis as you know Hydration and particularly clean water is the number one building block of any health regime. Our lifestyle company was founded on a deep understanding of consumers who want healthful beverages, with great taste profiles and all-natural “clean labels”. Without the use of any chemicals, we have built a trusted national brand Alkaline88® using a state-of-the-art technology and proprietary process that produces an ionized 8.8+pH water. Alkaline88 ®’s ingredient deck is the consumer friendliest in the enhanced water category, it reads “Purified Water and Pink Himalayan Rock Salt.” With only 5mg of Himalaya salt it is also a very low sodium product.
Our wholly owned subsidiary Infused Beverage Division Inc. was founded to develop new “Clean Beverages” that match consumer commitment to their individual health and wellness agendas. We are bringing to market both an all natural flavor infused kaline88® and a full spectrum all natural water soluble Hemp Extract. These products represent our commitment to what made Alkaline88® a leading national beverage brand….great taste, all natural, unsweetened and no chemicals.