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When looking at the illustration above, you can see why Constellation Brands has an interest in the space. We’ve seen companies such as The Tinley Beverage Company soar recently with California legalized on January 1st. No stranger to California, Tinley is executing right on plan, its Hemplify CBD Vitality Elixir is in over 100 stores in Southern California including Bristol Farms and Erewhon, and its Tinley ’27 brand liquor style cannabis drinks. And an interesting note, coincidence or not, but Andrew Stodart, a Director at Tinley, was the International Brand Manager for Black Velvet Canadian Whiskey. This whiskey is owned by none other than … Constellation Brands. Possibly something, maybe nothing, a definite perhaps, but interesting nonetheless. Others such as Nutritional High make an acquisition of Xanthic Biopharma with intent on competing in this market space, Canada House Wellness (CSE:CHV; OTC:SARSF) entering into a joint venture with the aforementioned Nutritional High for a cannabis oil extraction operation focused on producing the oils and extracts currently permitted under ACMPR, and CannaRoyalty investing in over 20 legal marijuana companies as part of their portfolio in the USA and Canada, many of them branded consumables companies. Aurora Cannabis Inc. (TSX:ACB; OTC:ACBFF) wanted into the party, entering into a binding LOI with CannaRoyalty, which gives Aurora 90 days to negotiate a final license agreement to acquire exclusive rights to CannaRoyalty’s MüV brand and line of cannabis infused products for Canada, Europe, and Australia. The deals are coming in fast and furious. On January 8th, 2018, Isidiol International Inc. announced that it has entered into a licensing agreement with Level Brands Inc. (NYSE:LEVB), an innovative marketing and licensing company that provides bold, unconventional and socially responsible branding for leading businesses. Their products include body balm, tincture, skincare, nano-mist and functional beverages. We’ve also seen new entrants into the market such as Phividia Holdings Inc. (CSE: VIDA). Bursting onto the scene in late November and seeing its share price almost double in a month lends itself to the premise that where there is smoke, there is fire. And this market segment is surely on fire.
stake to twenty percent) made by beverage giant Constellation Brands Inc. (NYSE: STZ) in Canopy Growth Corporation (TSX: WEED; OTC: TWMJF). While the deal isn’t expected to close until the third quarter of 2018, it could quite possibly spurn other big cannabis players to do the same, or see more corporations with deep pockets in the tobacco, pharmaceutical or consumer packaged goods industry following suit.