Truth is ... I do not have one. My interviews are organic and the conversation evolves naturally rather than from some script. I see every "interview" as a conversation or as a discussion. Current industry leaders are passionate and love what they do ... they live it. One day that will change ... it always does ... more corporate ... and that is the answer to your question and why I love all of my conversations and interactions because a day will come when I miss them ... If it has not come apparent yet in my responses I love what I do and I love that we collectively empower our readers to make informed well reasoned decisions.
What advice would you give to someone who is considering investing in the Canadian cannabis market at this time?
Learn learn learn. That also includes learning what sources to avoid. When reading articles or coverage first thing one should do is scroll to the disclaimer section to see if the subject company is a client or if the author has long or short position in the company. I think I covered most of this already ... see what reputable institutions are partnered with what industry companies such as we discussed already with Emblem's relationship with the Oshawa Health Clinic and with Durham College. Emblem is not the only value priced LP with a relationship with a post secondary institution. Canada House Wellness own a clinic network for example as well as an LP (sales licence recently awarded so we should start seeing revenues soon) and was chosen by the University of New Brunswick to partner with.
The industry is still in its infancy and many reports predict that the global market for cannabis and hemp is well over C$1-Trillion. It is no longer the shooting the fish in the barrel for ROI but I believe the industry will outperform for years - some years could be "red" - I am talking big picture. The industry is somewhat recession proof (medical and recreational)... after all, prescription drugs and alcohol have proven to be recession proof.
My advice in a nutshell .... we ain't seen nothing yet AND to short list sources for reliable information and even better to long list the sources to avoid.
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