Canadian CANNAINVESTOR Magazine December 2018 | Page 32

meet me at the bar and share a plate of gummy bears. There are three legal psychoactives in our world – caffeine, tobacco, and alcohol. Two of those three are consumed as beverages and the third no one does anymore. If anyone had any doubt that beverages will be the future of the cannabis industry, those doubts should have evaporated when Constellation Brands, Molson Coors, and Heineken became some of the first large global businesses to invest in the cannabis industry, beating out large businesses in the tobacco and pharmaceutical industries. When it comes to cannabis beverages, and cannabis beers in particular, the train has left the station. You’re either on the train, or on the tracks.

This is your moment to give your elevator pitch as to why consumers will prefer your beverages over say some of the other deals that are stealing the headlines as large multinational beverage companies are striking similar arrangements and even taking ownership stakes. Why choose you and one additional piece for Dooma … why invest in Province Brands once the TSXV listing goes live?

The cannabis beverage revolution is in full swing. In the coming months and years we’ll see more and more companies offering cannabis beverages. We’ll see a lot of companies creating non-alcoholic beers infused with marijuana. But only Province Brands is creating the world’s first truly safer and healthier alternative to alcohol. That future – where there exists a new category of beverage – not just an infused N/A beer – but a true premium beer, brewed from the cannabis plant in place of barley, and designed to give all of the benefits of alcohol without so many of the costs to our health and longevity – that future is going to be our legacy at Province Brands – and it can be yours too...

We’re working around the clock here at Province and we’ve made such amazing progress. I never imagined we’d be where we are today… but our ambition is even bigger than our accomplishments to date and we can’t do it alone. We need help from the community and from those who share our vision to change the world. Whether you’re interested as an investor, or a prospective team member, or whether you have ideas or product feedback, we need you and your help and guidance to bring these truly phenomenal products to market. We have a phenomenal research team of

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