Canadian CANNAINVESTOR Magazine December 2018 | Page 193

Using the data from the estimated interest in cannabis-infused beverages, 31% of current

alcohol drinkers could theoretically convert from consuming alcoholic beer to cannabis infused beer.

Drawing again from the CCSU report on substance abuse costs, it is therefore reasonable to

assume that, at a minimum, 31% of the costs of use and abuse of alcohol could also be

recovered.

Of the $14.1 billion of societal costs created by alcohol, Canada could realize:

· $4.37 billion in related harm reduction savings

· 25,700 fewer hospital visits

· 7% reduction of all violent crime.

If we consider the relative cost of $1 billion in health and social costs from cannabis

(adjusted for the elimination of criminal justice costs of $1.8 billion), and the respective

increase in consumption, a projected increase of $500 million in social costs due to increase

consumption of cannabis is reasonable to assume. This reasoning projects a potential cost

reduction of $3.8 billion in social costs to Canadians.

$14.1 billion in costs directly

attributed to harmful effects of alcohol (vs. $1 billion for

cannabis)

31% of Canadians over legal

drinking age are willing to try

cannabis beverages

$4 billion cost reduction is

possible from conversion to

cannabis-infused beer alone.

With large bodies of global scientific

evidence to demonstrate that alcohol

poses a serious threat to Canadians’ health

and social well-being, it is critical to

consider that a viable opportunity to

significantly reduce this threat now exists

in the form of cannabis-infused beverages.

This opportunity is of great importance, as

while the volume of research available on

alcohol is substantial, the corresponding

research on cannabis is limited.