Canadian CANNAINVESTOR Magazine December 2018 | Page 298

Over time, alcohol could end up becoming taboo

Whatever marijuana’s health risks, it’s always going to be exponentially safer than Canada’s other legal party drug: alcohol. Alcohol puts more Canadians in the hospital every year than heart attacks. Alcohol is also a major contributor to virtually every violent crime imaginable. Half of all murderers had been drinking at the time of their offence, according to a 2014 meta-analysis. Roughly half of all sex assaults also involve alcohol in some form, according to U.S. stats. As social acceptance of pot increases — and as cannabis-infused drinks become more popular — it may start becoming gauche to show up to a party with whiskey or beer.

philosophy of service over self-interest, the rest seems to take care of itself. We tell you to always invest in the team. You do that each month right here.

Just what were some of those industry leading strategies and predictions:

We predicted years ago that beverages would dominate and become a focal point of investor and consumer interest. We are seeing the end of the era of corn syrup laced awful tasting and zero nutrition excuses for cannabis beverages. That was because we were the first (2015) to recognize and give a platform to Lexaria Biosciences Corporation (CSE:LXX) and their patented game changing technology that transforms the flavour and delivery profile. We were the first to raise awareness of a pre-production company fresh off its heals of being listed on the CSE. That company would soon become a household name and demand for its industry leading cannabis infused drinks is outstripping their supply capacity. This company just announced production expansion as well as appointing the legendary Richard Gillis as president. That company of course is none other than The Tinley Beverage Company (CSE:TNY). Imagine investing at $0.035 when we introduced Tinley and selling for over $1.90 less than two years later … that could have been $35K to $1.9M.

Why did we accurately predict Lexaria’s and Tinley’s future success well before the others? Because of our other leading strategy and prediction – the future lies in Health and Wellness. LXX’s tech meant an end to artificial flavours, sweeteners, and corn syrups. Tinley’s team was from Cott and would later add other beverage leaders such as Andrew Stodard (Skull Head Vodka) and others. Tinley’s formulation also ensured it was not laced with these unhealthy additives. We also predicted smoking and vaping would decline as would alcohol consumption where cannabis was legally accessible. We knew beverages would be preferred because of our affinity already with beverages and a renewed pursuit of health and wellness … of avoiding unhealthy ingredients and additives. The real question for me is … why did the others not see this coming? When you take money and are told what to write and for who … yes, you will make money following them but that again is where our model is different. We connect the dots because we are free to do so … service over self-interest.

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