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& Trailer Park Boys
In November of last year, Organigram Holdings Inc. (TSXV:OGI; OTCQB: OGRMF) announced that it will be developing a brand for the Trailer Park Boys. The Trailer Park Boys have become well-known for their long successful Canadian television program and now have expanded to Netflix where their reach has become global. This five year agreement encompasses an exclusive product and branding partnership in Canada for consideration that includes a combination of cash royalties and other non-monetary considerations. The deal includes product placement opportunities as well as branding of peripheral cannabis items.
As their press release states:
"This relationship solidifies one of our strategic building blocks as we plan for the legalization of recreational use in Canada. The team at Trailer Park Boys have an aligned vision to develop a National brand with our assistance and we're incredibly excited at how the partnership will come to life" - Ray Gracewood, Chief Commercial Officer at OrganiGram.
Read the full press release here:
Trailer Park Boys Choose OrganiGram as Strategic Partner
Worth noting: that is Arlene Dickinson, a celebrity of sorts herself as a “dragon” on the long running CBC show Dragons’ Den, in the picture with the Trailer Park Boys. She currently sits on the Board of Directors of Aphria (TSE:APH; OTCQQB:APHQF) and CEO of Venture Communications, one of Canada’s largest independent full-service marketing agencies.