Canadian CANNAINVESTOR Magazine Canadian Publicly Traded April / May 2019 | Page 263

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strength Tylenol (or a generic) it is identical whether that purchase was made in Newfoundland or in Victoria BC. This is also true of prescription drugs and so forth. We refer to this as Quality Assurance - Quality assurance is a wide concept that covers all aspects that collectively or individually impact the quality of the product. ... Quality assurance is a good practice in the manufacture of pharmaceutical products, as it is the process of vouching for integrity of products to meet the standard for the proposed use. In other words, there are mechanisms in place to assure of us the quality on a consistent basis. How can someone therefore make such a claim about black market cannabis where we know as fact some black-market cannabis has been found to include fecal matter, dangerous chemicals and toxins, and even harmful bacteria? Anyone making such a blanket claim loses all credibility instantly. It is truly that simple.

Now what about food products? Yes, a banana bought in Newfoundland and a banana bought in Victoria BC are both bananas that passed various inspections and satisfy acceptable standards. But the two bananas may be of different size and mass … different vitamin compositions and ratios etc. That is a key element as well in better understanding why medical cannabis is without a DIN because that entire DIN process incorporates an assumption of a consistent homogenous end product. Think of any strain of Cannabis, say Jack Herer – is the taste profile and THC:CBD ratio and terpene composition identical from LP to LP and from batch to batch? The answer is no. In fact, one may find two buds from the same plant that have such deviations from one another.

Now let’s turn to your restaurant of choice. There is something about that restaurant that you assign a high “quality” to. The value, the amount of food, the way it is prepared, the service, the taste, all of the above … and so forth. What if that same restaurant was red carded for what would be your worst kitchen nightmare? Quality and Quality Assurance go hand in hand in the legal cannabis industry in Canada to ensure there are no such “red cards” through the entire chain of custody (seed to sale). Yes