others such as Canopy Growth Corporation are partnering with exemplary advocacy groups such as CARP, the largest advocacy association for aging Canadians, with over 320,000 members. The company will be offering tailored educational initiatives for those members that are looking for comprehensive information on medical cannabis. As the April 12th press release states, “understanding the utility of medical cannabis is increasingly of interest to older Canadians, especially its potential to displace less-desirable drugs for
both pain and cognitive function. The appeal of Spectrum Cannabis, particularly with this demographic, is the simplification around strength and dosage by applying a colour-coded spectrum to categorize medical cannabis according to THC and CBD levels...This partnership with CARP, an organization dedicated to improving the lives of Canadians above the age of 45, will help to disseminate accurate information and quality products to a patient demographic that is highly engaged in learning more about how medical cannabis can improve their quality of life when conventional medicine just isn’t enough.”
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