Canadian CANNAINVESTOR Magazine Canadian Publicly Traded April / May 2019 | Page 164

164

Agreed! What role (good or bad or both) do paid promoters and hobbyists bring to the investor – particularly new investors? I ask that because when speaking to Investor Relations of companies there is a common element in those conversations and that is the number of “average” persons investing because of a want to be in from the beginning on what I refer to as a global health and wellness paradigm shift (one jurisdiction at a time).

I’ve long said that content is currency in the digital age so the ability to tell a story to investors and analysts is paramount to success. Unfortunately, there are many bad actors in the space and a handful with genuine intentions and skill-sets to execute, so it’s important to choose wisely given we’re always a reflection of the company we keep.

OK … now let’s change gears a bit … how important is it for the American industry to secure full banking privileges and can you give some examples as to why it is important?

First, their cost of capital will plunge; instead of having to use dilutive equity as currency, they’ll have access to credit / debt financing which will transform the balance sheets of US-based operators. Second, Canadian majors will turn buyer, using their inflated paper to buy accretive deals to back into a better multiple. Finally, whatever Canada doesn’t buy, we believe Blackrock, Putnam, Fidelity and the rest of the US institutions will because if nothing else, institutions will chase growth. It is, in our view, the singular cusp separating “denial” from “migration;” a clarion call for the space, in our view.