Canadian CANNAINVESTOR Magazine Canada March / April 2019 | Page 227

executives and returning record month-over-month revenue and profit gains. Christian has project managed successful merit-based cannabis license application writing efforts for clients in several states and was in charge of ensuring licensing compliance for over 70 state and local cannabis licenses.

Adam Coates

Chief Commercial Officer

Adam brings a wealth of experience in consumer-packaged good sales and marketing initiatives. Prior to Westleaf, Adam acted as Vice President of Specialty Sales at Labatt Breweries of Canada, where he was responsible for over $70 million in revenue and overall volume and revenue growth in eight major urban centres across Canada. Prior to that, Adam served as Senior Manager of Finance at Labatt, where he led the business integration, including brand expansion and budgeting plans, for the acquisitions of Mill Street Brewery and Mark Anthony Brands. Adam holds an Honors Degree in Business Administration from the Richard Ivey School of Business.

I am going to stop here and remind you of what we have said since my first article in the US edition in the spring of 2016 and that is that the consolidation curve cannot be avoided in this industry. Mergers and acquisitions are a natural step in the growth of an industry and any investor (and any company for that matter) that is not tuned in to this reality and ready to take full advantage of opportunities just may find themselves on the outside looking in before long … or worse. To have a dedicated position of M&A shared with the CFO role is not only a natural pairing but an essential one. The rest of the team can be found on Westleaf’s website and

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