Canadian CANNAINVESTOR Magazine Canada March / April 2019 | Page 128

•Whatever marijuana’s health risks, it’s always going to be exponentially safer than Canada’s other legal party drug: alcohol.

•Alcohol puts more Canadians in the hospital every year than heart attacks.

•Alcohol is also a major contributor to virtually every violent crime imaginable. Half of all murderers had been drinking at the time of their offence, according to a 2014 meta-analysis.

•Roughly half of all sex assaults also involve alcohol in some form, according to U.S. stats.

•As social acceptance of pot increases — and as cannabis-infused drinks become more popular — it may start becoming gauche to show up to a party with whiskey or beer.

•After all, why throw back a few cans of crime-juice when a mellower chemical alternative is available?

As a Retail Investor, those are very powerful standalone points let alone meshed together. This may explain in part why we see so many Alcohol companies either engaging the cannabis and hemp industry or eyeing the industry. That of course is nothing we did not predict in our content years ago and well before others jumped on the bandwagon.

I started noticing others catching on, in any significant number, in 2018 … two years after we predicted the decline in Alcohol in Canada – a decline that could be accelerated by cannabis legalisation. They key to being a successful investor is due diligence so let’s just dissect those points further shall we? Remember, I am not adding my own narrative or editing for effect … I am quoting only when I dissect that paragraph.

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