Thank you for that. Let’s turn the clock back a few questions and look at your retail model (Prairie Records). Let me take a moment here to bring attention to a recent CTV interview with your Chief Commercial Officer, Adam Coates. Readers, please take a moment to watch that video, I think you will find the images of one of the Prairie Record locations absolutely inviting and breathtaking. The website for Prairie Records details the strains available for purchase as well as introduces the e-visitor to what to expect when they drop in to a store in person. The homepage (after the date of birth verification) states that Prairie Records is “… an inclusive space that encourages education, sparks discovery …”. From my first articles, I have stressed that awareness and education will facilitate greater public acceptance of cannabis and that in turn will lead to a relaxing of some of the existing prohibitions and limitations. Would you agree with that and what education pieces can a consumer (or just the curious) find when inside a Prairie Record dispensary?
knowledgeable team has a diversity of expertise. For example, we have Ben Kaanta, Chief Operating Officer, Shon Williams, Chief Development Officer, Christian Monson, Chief Legal Officer and VP Strategy and Matt Marshall, Director of Training and Cultivation, who bring, collectively, decades of experience in the cannabis industry. These cannabis veterans were heavily involved in the first North American jurisdiction to legalize recreational and medicinal cannabis in 2014 in Colorado, Denver. We have Adam Coates as our Chief Commercial Officer who has played an integral role defining the company’s value proposition and brand identity, while developing the retail brand and in-store experience. Adam previously worked at Labatt Breweries of Canada for seven years, where his success and rapid growth advanced him to Vice President of Specialty Sales. These are just a few examples of our team and their expertise and credentials. We feel extremely confident with our roster of team members which have contributed largely to the accelerated development of the company, helping us put a large stake in the market.
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