Canadian CANNAINVESTOR Magazine Canada March / April 2019 | Page 101

Scott, let’s hit the pavement running … thank you for taking a moment out of your day to bring our readers up to speed on Westleaf Inc. (Westleaf). I imagine a typical day for you lately would be a hectic day for most of our readers ….

It is, primarily because of the industry we are in has so many moving parts and our Company, Westleaf is engaged in all major aspects of the industry. It’s important to note that the legal cannabis industry in Canada is just over 140 days old and we are operating in many jurisdictions and regulatory environments, as well as a very competitive landscape. It is hectic but at the same time it is a very exciting sector to be in. There are very few opportunities in life to be part of a brand-new industry.

Typically, at the onset of an interview I would normally ask you to introduce Westleaf and give our readers a high-level overview. However, as Westleaf is our feature company this month, readers can dive into the content contained in this issue. So let’s instead drill down on three of your core businesses. Can you explain in greater detail how Prairie Records operates and how you will walk that fine line between what you call the “instinctual tie between music and recreational cannabis” and the prohibitions set forward in the Cannabis Act with respect to certain lifestyle portrayals with respect to cannabis?

Absolutely. Prairie Records is Westleaf’s retail concept that celebrates the instinctual tie between recreational cannabis and music. The retail concept brings a tactile experience to a highly regulated retail environment. It’s a reinvention of the cannabis purchasing experience as it allows consumers to purchase products in an engaging and immersive environment that replicates a modern record shop. Prairie Records offers something for every type of consumer. Both first-time users and cannabis connoisseurs will find a space that is inclusive and

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