3. Vibrancy of the culture – Latin America pours out colors of culture from the music, food, art, architecture, and literature. Some of its vibrant light has been hidden behind a deeply contentious veil of the historic illegality of cannabis. The plant has been used as a political tool, a cultural ritual, and an economic driver. It has been associated with a source of violence and profitability, injustice and criminality, and escape and spirituality.
As the perspective of supporting the war on drugs shifts to a perception welcoming amnesty and growth, the local language is loudly changing the pace of reform. Now it’s being heard across the globe. This transformative shift is ongoing and the seeds once planted are blossoming.
The Latin American market is relatively nascent, but growth is rapid, the changes are frequent and the effects are international.
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