In the music world, a few extraordinary artists can identify a note simply by hearing it. Commonly called perfect pitch, Michael Jackson, Freddie Mercury, Jimi Hendrix, Ella Fitzgerald, Bing Crosby, Mozart and Beethoven (to name a few) all possessed this gift seemingly passed down from the heavens by an angelic choir.
Crossing over into the sweet sound of success in the world of business, making a perfect pitch to investors can mean the difference between a company’s triumph or hasten its impending demise. Yet a winning pitch is much more than attaining investment funding; it is the beginning of the journey to seek guidance, form relationships, grow the company, and continue
learning. While business plans, KPIs, quantitative analysis, access to capital, and ROI all play a role, in reality, it’s an investment in people. One company, Muisca Capital Group®, stands behinds this premise and empowers Latin American entrepreneurs within the emerging legal cannabis industry in the Americas.
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