Canadian CANNAINVESTOR Magazine August / September 2019 | Page 220

SEASONALITY

Like the seasons can bring us periods of rain, snow or drought depending on where you live, it is also seasonal like trends that can occur with your investments too. As the Byrds song goes:

“To everything turn, turn, turn

There is a season turn, turn, turn

And a time to every purpose…”

Bear and bull markets can be somewhat cyclical or seasonal if you will. We can help ourselves prepare for this by comparing how the stock has previously performed in the past over certain periods. Caution that this will only be based on past performance and not necessarily give you a true glimpse into the future as we know unexpected bullish or bearish news and events can drastically move a stock, however, this can be used in combination with your charting observations and fundamental analysis to help paint a clearer picture. Let’s take a look at Aurora Cannabis for example.

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