(Beverage Daily - http://www.beveragedaily.com/Trends/). Yes high margins are there, but highlighted benefits and quality of the product is also an important part of success in achieving these high margins and sales through consumer appeal and garnering repeat business. Steven Palmer, chief executive officer at Toronto-based AlphaNorth Asset Management, highlighted Tinley’s partnership with beverage maker Cott Corp. to formulate a proprietary mix that is actually appealing to consumers’ palettes, “because you can’t just throw marijuana oil into any food product and expect it to taste good.” (Financial Post, Jonathan Ratner – “Still opportunities in the small cap space, this fund manager says”
http://business.financialpost.com). Tinley's wholly-owned subsidiary, Hemplify, Inc. (Santa Monica, CA), manufactures the "Hemplify" line of products. Hemplify is a line of fruit-flavored, sugar-free, vegan, drinkable supplements that contain hemp stalk extract. This extract contains terpenes and other phytoconstituents. Each product also contains 9-12x the potassium electrolyte content of major sports drinks, 200mg of Omega 3 and excellent sources of 9 vitamins, including 100% DV of Vitamin C, B12 and D. Hemplify is produced with patented technology designed to elevate absorption into the bloodstream, ensure shelf stability and mask the hemp oil's taste to deliver delicious, refreshing flavors. (www.drinkhemplify.com)
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