- Develop your service proposition to match product and service demand expressed by Canadian
HNW investors and react proactively to the forecasted change in demand.
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EXECUTIVE SUMMARY
Canadian HNW individuals are concentrated among business owners
Key findings
Critical success factors
PROFILING THE CANADIAN HNW INVESTOR
Family business is the dominant source of Canadian HNW wealth
However, entrepreneurs are also a lucrative target market
Many HNW investors have built their fortunes through property
Expats are a large and important target group in Canada
Expats constitute 26.3% of the resident HNW population
Friendly visa conditions encouraged migration of the rich, although this route was closed in 2014
Chinese and US individuals represent the bulk of the HNW expat population
Fear of having insufficient control and steep forex fees motivate HNW expats to invest in Canada
CANADIAN HNW INVESTMENT STYLE PREFERENCES
Canadian HNW investors value professional advice and control over their investments
The majority of HNW wealth is kept in discretionary mandates
Canadian HNW individuals are increasingly looking at other asset management styles in a quest for
control
Demand for all mandates is on the rise but discretionary will continue to win out
HNW investors' desire for control is prompting some to self-invest a minority of their assets
UNDERSTANDING ASSET ALLOCATION TRENDS AMONG CANADIAN HNW
INDIVIDUALS
Canadians' love affair with equities is set to continue
Equities dominate the HNW portfolio and are forecast to experience the greatest increase in demand
Equities dominate HNW investors' managed wealth