Campus Review Volume 26. Issue 5 | Seite 8

NEWS campusreview. com. au

Media students’ VICE grip

UTS partners with popular online magazine to add 20-something sensibilities to communications course.

While print revenues shrivel as traditional media struggle to understand this thing called the internet, online magazine VICE has embraced it, and is omnipresent throughout millennials’ Facebook feeds.

ATEM awards entries open

Honours recognise best practice in tertiary education management.

This year marks the anniversary of an organisation that has been promoting good leadership and management of tertiary institutions for 40 years, the Association for Tertiary Education Management( ATEM).

In 1976, Maurie Blanc from the Caulfield Institute of Technology in Melbourne
Now the largely 20-something class of 2016 communications cohort at the University of Technology Sydney will have the opportunity to work with VICE on its capstone project. Budding journos, spin doctors and advertising Mad Men will work directly with VICE to help their media projects come to life, but only if they get high distinctions.
All students in the cohort will have access to an online workshop to advise students, and VICE will advise tutors themselves.
collaborated with a number of academics to form an organisation to empower staff by sharing information between young and old, as in a guild.
Like the tertiary sector itself, ATEM has gone through a few incarnations but it is now the only professional association that caters for the increasingly influential management portion of the sector.
The last 40 years have included exponential growth in student numbers, the creation of new universities, the formation
Students will also, through various assessment tasks, examine and challenge“ what a media brand of today and the future looks like”. VICE will be their starting point.
VICE has gained a reputation over the past decade for publishing edgy content, such as its embedded reporting from within the Islamic State.
Dr Susie Khamis, senior lecturer at UTS School of Communication, said universities should be partnering with media companies who’ ve successfully embraced the digital landscape to help their graduates get jobs.
“ Working with VICE helps students appreciate how [ media ] can still be a challenging, exciting profession,” Khamis said.“ Partnering with organisations that are already there, who are already finding new ways to do what [ media ] has always done … is essential. Not just [ for ] journalism students, but for all students who want to work in the communications landscape.”
Jemma Cole, VICE university program director, said the publication chose UTS for this partnership because of its reputation.
“ UTS has always been at the forefront of pioneering media and communications education, so it’ s a no-brainer that it was the best port of call,” Cole said.“ They’ re just smart, and have a lot of interesting partnerships with interesting companies.” ■
and strengthening of an export industry, and the growth of professional staff numbers to almost 70,000 in universities alone.
The tertiary education management industry’ s complexity, size and nuance has changed in some respects but remains the same at its core. The focus still remains on the student, whether they are undergraduates, postgraduates or researchers.
To recognise excellence in this field, ATEM hosts annual Best Practice Awards, now in their fifth year. Categories include Excellence in Leadership; Research Management; Governance and Policy; Innovation; Marketing, Communications and Public Relations; People and Culture; Faculty Management; Student Administration and Customer Service; and Community Achievement.
A panel of leaders confers to judge the winners, with prizes including cash, trophies, and ATEM membership. Campus Review is a proud supporter of these awards.
The deadline for entries is June 30 and the winners will be announced at a gala ceremony at the ATEM Conference in Auckland on September 12, 2016. ■
� atem. org. au for more information.
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